Asda, who are running an advertising campaign inspired by Mums, are to feature Sharon Osbourne as the star of its ads. The X-Factor judge, reality TV star and music industry icon, has been chosen to front a series of national television adverts which will air from February 17 throughout the year.

The theme of the campaign will be mums, with Sharon appearing with a number of Asda’s real-life Mums in a Million who will talk about what it’s like to be a modern parent – and how Asda helps make life a little easier.