The Democratic Congressional Campaign Committee (DCCC) is notoriously terrible at producing and articulating an inspirational message that gives voters a reason to turn out—see, for instance, its proposed midterm slogan, “Democrats 2018. I mean, have you seen the other guys?”

Given this history, progressives were happily taken aback on Wednesday when the DCCC unveiled a powerful, explicitly class-based ad ripping the Republican tax bill as a blatant attack on the working class and a massive gift to the idle rich.

“In 2016, Democrats broke with precedent and largely avoided messages of explicit class conflict in their ads,” noted Vox‘s Matt Yglesias. “Not this time!”

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