Fashion label Filippa K is expanding its key market in the Netherlands by launching a uniquely designed concept store in Rotterdam.

The Netherlands has become the Swedish company’s largest market outside Scandinavia and is looking to launch more stores for the future. Following the successful opening of two stores in Amsterdam, the branch in Rotterdam will carry a wide selection of women’s and accessories from Filippa K. Aaro Arkitekter will design the 130 square meter store, which will be all about light and space.

In addition to the concept stores in Rotterdam and Amsterdam, the company is also looking at opening a shop in The Hague.

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